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How to Integrate Email and Direct Mail Marketing Campaigns

If you would like to grow your business and enhance your marketing effort, using direct mail and email marketing is the perfect solution. Some sources estimate that 3 billion people will have an active email address by 2020.

Also, 54 percent of people check their email from mobile devices, allowing you to reach them at almost any time. You are going to learn some of the top ways you can use these marketing methods to grow your business to the next level and will enjoy the best possible results after you find and use a winning combination.

Direct Mail Marketing

Many marketing and business professionals will tell you that direct mail is dead and that you should not use it, but their mistake can cost a lot of money. Plenty of people still open physical mail as soon as they get it. Taking advantage of direct mail is easy when you follow the right steps and keep your goals in sight. Start by letting your prospects fill out a contact form for more information about your products or services. To improve your effort, you can also promise a free product or exclusive discounts to those who sign up for your mailing list.

Email Marketing

Email marketing is a great way to increase the number of sales you generate, giving your profit a nice boost. You can begin by adding an opt-in page on your website that encourages people to join your email list. Like with direct mail marketing, you can promise to give your prospects a gift when you want them to sign up. Getting their email address on your list lets you contact them as many times as you want.

If you use a smart approach and focus on adding value, you can increase your conversion rate and achieve your goals without too much effort. The first few emails you send should offer useful and helpful information if you don’t want to turn people away. The emails you send will prevent your prospects from forgetting about you and improve their odds of buying. By segmenting your list based on buyer behavior, you can refine your results even more.
Rather than using email or direct mail marketing, consider using both so that you can enjoy the rewards each one has to offer. You will reach a lot more people and get your message in front of the right audience. Comparing the number of emails you send to the number of conversions you get is how you calculate your conversion rate. Making a few changes over time lets you enhance your effectiveness and optimize your plan, and the impact on your bottom line will make you speechless if you have never tried these methods.

2016 Kickercon News Blog