5 Unique Ways to Show Appreciation to Employees The Most Common Franchise Mistakes and How-to Avoid Them 4 Ways to Choose What Type of Marijuana You Want 3 Reasons Water Treatment is Essential to the Oil and Gas Industry 6 Reasons Why Brain Training Works at Any Age 5 Reasons to Invest in a Yeti Cooler 6 Things to Look for in a Fitness Club 7 Simple Questions to Ask When Choosing a Credit Card 4 Reasons to Use a Portable Storage Unit for a Move 5 Tips When Looking for a New Job 5 Critical Things to Know When Relocating Your Business 3 Benefits of Buying a Lakefront Property 5 Simple Ways to Reduce Your Credit Card Debt 4 Reasons to Switch to LED Bulbs 5 Must Have’s to Take With You On a Camping Trip 3 Benefits a Company Gains from Architectural Glass 5 Major Benefits to Gain from Hiring Professional Movers How to Keep Your Roof in Good Condition: Tips and Tricks How to Keep Your Laundromat Running Smoothly 6 Important Questions to Ask When Choosing a Plastic Surgeon How to Choose the Perfect Fishing Line: 5 Tips Top Loan Options for Young Adults The Importance of Signage in the Business World How-to Make the Best Out of Your Yacht Experience How to Select the Best Car Rental Service for Your Vacation How to Get the Most Out of Your Checking Account How to Create a Small Business Disaster Recovery Plan Five Reasons Why Donations Change Lives Five Reasons Distractions Impact Your Child’s Learning Five Important Questions to Ask About Hospital Care Common Loan Mistakes to Avoid in 2016 9 Simple Ways to Lower Work-Related Back Pain 7 Collecting Lessons from Old School Cigar Collectors 7 Bridal Styles to Look Out for in 2016 6 Specialty Burgers You Need to Try Before You Die 6 Outfit Ideas to Wear on the First Date 6 Creative Ways to Change Up Your Workout Routine 4 Tips For Choosing The Right Supplements For You 3 Advantages of Power Pick Global Software 5 Ways To Improve Your Energy Efficiency in Your Crawlspace 5 Things To Look For In A Vacation Rental Home 5 Savvy Ways to Save Money with Wholesale 5 Savvy Solutions for securing more Business Sales 5 Reasons your Business Needs Full Color Printing 5 Killer 3D Printing Ideas for The Future 4 Wardrobe Essentials to Have This Winter Season 3 Major Benefits to Gain from Whiteboards in Classrooms 3 Major Benefits to Gain from Reloading Ammo 5 Reasons you should use a Loan for Start-up Capital 5 Reasons 3D Glasses Enhance the Movie Experience 5 Negotiation Tactics that will Raise Your Bargaining Power 5 Common Dental Mistakes to Avoid 4 Benefits of a Dedicated Child Care Center 3 Ways Telecommunications Has Improved Society 5 Meaningful Gifts to Give to Any Serviceman 5 Hacks to Update your Home with Faux Stone 3 Tips to Making the Best of Your Vacation 4 Important Things to Do Before Selling Your Old Phone 5 Creative Ideas that Inspire Children to Recycle 4 Benefits of Installing a Security System Today 3 Major Questions to Ask in a Divorce Consultation 5 Times You Need To Relinquish Control In Your Life 5 Ideas for Decorating for Your Wedding On A Budget 5 Baby Items To Always Purchase Used 4 Tips For a Successful Fishing Trip 3 Simple Ways to Make Your Home More Handicap Accessible 5 Important Elements Every Weight Loss Goal Needs 4 Reasons to Have a Psychic Reading How to Protect Your Rights in a Personal Injury Accident
images
Business

The Importance of Signage in the Business World

About

Written by Joni Snyder

Anyone who runs a business or organization will understand that business signage offers multiple benefits that range from saving money to making money.

Signage Types
Exterior business signs are generally either mounted on the ground or on a building. Ground-mounted signs are typically mounted near a busy street to attract the attention of passing motorists. They are essential for a new business that needs to raise awareness of their location and for existing businesses located in areas that have limited foot traffic, such as industrial or manufacturing areas. On the other hand, building-mounted signs are physically attached to the business and are especially useful in areas with high foot traffic or heavily commercialization.

Signage Functions
Signs serve many different roles. First, they are free advertising for small businesses. Studies show that signage is a cost-effective way of marketing when compared with standard mediums like TV, radio and newspapers. Signage should be an essential component of every business’s marketing strategy. Bear in mind that a sign that displays the business’s logo will reinforce the brand. However, the effectiveness of the sign depends on the traffic flow, business location and local population density. Strategically placed signage draws specific attention to new businesses and will differentiate them from the competitors. Inside the store, interior signage provides directions and information. Signage is the visual link between a business and its customers.

First Impressions
People often say that first impressions are critically important and this is especially relevant when it comes to business signage. The graphic presentation of the sign will establish the first impression with new customers and reinforce the brand with existing customers. Therefore, signage must be carefully coordinated in conjunction with standardized business logos and images. All three should share the same presentation, color scheme and font style. Once businesses are successfully established, they often downplay the importance of signage because they have a strong customer base. A worn out sign with broken lights will repel customers and damage the business’ reputation.

What Signage Communicates
It may be difficult for new business owners to decide how to format and write their sign. Everyone wants to drive traffic into their stores to boost sales, but there are many things that can go wrong with signage. First, the font size can be either too big or too small to read from a distance. Second, too many details will confuse and turn away readers. Businesses signs should be bold and simple with an attention-grabbing call to action.Cleverly written and designed signs will be memorable and inviting to customers. If signage space is limited, simply use scrolling text and flashing lights. The sign should be visible around the clock. Adding a clock or temperature display will attract much more attention and provide an important service to the public.

Lastly, be sure to obtain the proper local permit and follow local regulations related to safety and electrical ordinances.

2016 Kickercon News Blog