Business is all about sales. If you are not making enough then your business is in trouble. In order to get more, you need to start doing some things a little differently. Here are five ways to start getting more sales and increasing your bottom line.
1. Increase Your Blog Posts
Assuming you already have a blog, it may be time to ramp up the number of posts you make per week. Instead of light posts, or ones that are only advertisements, provide some solid information that people in your niche want. Plan it out in advance and put up a new quality post every day for one month. This will help you get new leads and reach out to new contacts.
2. Use Social Media – Especially LinkedIn
One powerful tool for getting more sales is LinkedIn. More businesses are finding it works for them. Huffington Post reports that as many as 84 percent of businesses using it have found that it is worth it. Some even claim that as much as 58 percent of their profit comes from leads generated there.
3. Use Multiple Lead Campaigns
Instead of doing the same thing over and over, you might try doing something new each month. Have limited offers so that people want to either opt-in for your newsletter or buy now. This will enable you to discover what people really want so you can run those campaigns repeatedly, but not continuously or consecutively. Also, with each campaign, be sure to promote it heavily in every way you can to increase its mileage.
4. Narrow Your Focus
Campaigns that try to get your message out to everyone are not going to work well. Instead, narrow your target audience and focus on them. Be sure they are highly qualified and inclined to buy, rather than groups or individuals just looking for handouts.
If you are not sure exactly who has been buying your product, you can do some research to find out. Try using surveys and then examine the information carefully to find out if there are additional markets you might tap into, such as people who make buying decisions for others, such as parents for children, etc. Once you know this, be sure to gear your message to reach that specific audience as well.
5. Show an Interest in Your Customers
When clients receive your emails or advertisements, they need to know that you consider them to be more than just a number. Create a little bit of relationship with them. Forbes says you might do this by asking for some feedback on their purchase, particularly after their first one. Then, you can make simple ads telling them about your new products. Let your emails be a little personal. Loyalty programs can work wonders, too.
Increasing your sales is not always about getting more leads. Sometimes simply reaching out a little differently to your current customers can also work well, if you offer something they can’t get somewhere else (or at least think they can’t). Don’t forget, too, to find out what your competitors are doing and see if it might work for you.