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6 Tips for Opening a Restaurant Franchise

One big benefit of opening a franchise restaurant is the restaurant brand has already been established. The parent company provides owners with support for advertising, branding, location, financing advice, purchasing supplies, and they provide an established system of operation. Experience working in the restaurant industry makes the challenges of owning a franchise, easier to deal with.

1. Research The Franchise And What They Offer
Start by researching the different franchises available and the services they offer you. Decide, what type of food or restaurant excites you. Do you like hot dogs, hamburgers, Mexican, vegetarian, ice cream, pizza, Chinese, or sandwiches? It’s important to have enthusiasm, for the brand or franchise you choose.

Read the Franchise Disclosure Document, that discloses the financial picture of the franchise. Learn about the profits vs. the liabilities of the company. A company with a history of success provides training to owners and employees. Talk to other franchise owners, to find out what their experience has been.

Look for franchises that help operators with management training, advice about financing, inventory costs, marketing, advertising, and operating procedures. Learn as much as you can about the franchise, before making a decision.

2. Franchises Require An Investment And Experience
To open a franchise requires an investment and stable finances. Most franchises require an investment similar to the down payment on a home. Franchise companies require a certain income or net worth before approval. Saving money, to invest in a franchise prepares you for the financial risks.

Potential franchise owners should have other sources of income to help reduce the risks of opening a franchise. Investors with restaurant experience have a greater chance of success. Experience working in restaurants gives you the skills needed for running a successful franchise. It requires long hours and a commitment to the business.

3. Look For A Good Location
Pay attention to the location of the franchise. A central location with parking helps attract new customers. Learn about local zoning laws that may apply to your franchise location. Is your location in downtown, on the bus line, or on a major highway or street? Busy areas bring in more customers.

Don’t open the same franchise near a competitor. A franchise with a parking lot makes it easy for the customer to eat at the restaurant. Learn as much about the location as you can. Locations near industrial parks and shopping center are prime locations.

4. Develop A Business Plan
Write a detailed business plan, using information from the franchise or parent company. Often when you apply for loan for a franchise you must provide a business plan. Learn who your customers will be through research and about the size of the market you plan to reach. Make a list of equipment, supplies, employees, and income you will need to operate the business.

Show how you plan to finance the restaurant. Will you be using a loan, your savings, or wages from a regular job? Consulting an accountant or financial advisor will help you determine if the time is right to invest in a franchise.

5. Create A Local Marketing Plan
A local marketing plan helps you tailor your menu and advertising to local customers. This helps you tap into the local community culture and develop stronger connections. Many franchises use marketing software and portals that helps franchise owners to edit their menus or promotional materials for their geographic location.

Franchises that let owners control the local advertising and marketing have a higher success level. Social media and Google are a good way to localize business advertising and marketing for franchises.

6. Provide Excellent Customer Service
Hire staff that has experience serving customers. Training for employees is an important aspect to running a franchise. It’s a social people oriented business. Training and mentoring programs offer employees a chance to learn new skills. From a friendly greeting, to handling an unhappy customer these all are skills that shape the success of your restaurant customer service program.

Opening a restaurant franchise is an exciting opportunity for families, couples, or individuals to build a business in their local community, town, or city.

2016 Kickercon News Blog